Third-Party Data Brokers: The Hidden B2B Information Trading Economy
Published on December 14, 2024 by Data Intelligence Research Team
**A hidden economy worth over $200 billion annually operates in the shadows of the internet, systematically collecting, aggregating, and selling comprehensive intelligence about businesses and their employees.** Third-party data brokers have created the largest surveillance and intelligence operation in history, monitoring millions of companies and billions of individuals to create detailed profiles sold to competitors, governments, and other interested parties.
The Data Broker Industry Overview
Market Scale and Economic Impact
The data broker industry has exploded into a massive economic force that generates more revenue than many countries' entire GDP:
**Industry Size and Revenue**:
**Global Market Value**: $319 billion annually with 27% year-over-year growth**Number of Active Brokers**: 4,000+ companies actively engaged in data collection and sales**Data Points Traded**: 15+ trillion individual data points exchanged annually**Companies Profiled**: 45+ million businesses under systematic surveillance and intelligence gathering**Business Intelligence Categories**:
**Financial and Credit Information**: Revenue, cash flow, payment history, and financial stability data**Employee and Workforce Intelligence**: Staff directories, compensation data, and organizational structure**Operational Intelligence**: Customer lists, supplier relationships, and business processes**Competitive and Market Intelligence**: Pricing strategies, product development, and market positioning**Geographic Scope and Coverage**:
**Primary Markets**: United States, European Union, United Kingdom, Canada, and Australia**Emerging Markets**: Asia-Pacific, Latin America, and Middle East/North Africa expansion**Cross-Border Data Trading**: International data sharing agreements and intelligence partnerships**Regulatory Arbitrage**: Strategic location of operations in low-regulation jurisdictionsData Collection Infrastructure and Methods
**Multi-Source Data Aggregation**:
**Public Records Mining**:
**Government Databases**: Corporate filings, court records, property ownership, and regulatory submissions**Professional Licensing Records**: Professional credentials, certifications, and regulatory compliance data**Business Registration Data**: Company formation records, ownership structures, and operational licenses**Intellectual Property Databases**: Patent filings, trademark registrations, and copyright information**Commercial Data Partnerships**:
**Credit Reporting Integration**: Comprehensive financial and payment history from major credit bureaus**Marketing Database Access**: Customer lists, contact information, and behavioral profiles**Industry Association Memberships**: Professional organization data and industry participation information**Conference and Event Attendance**: Business networking data and professional relationship mapping**Web Scraping and Digital Intelligence**:
**Website and Social Media Monitoring**: Company communications, employee profiles, and business activities**News and Media Analysis**: Press releases, news coverage, and public communications monitoring**Job Posting Analysis**: Hiring patterns, organizational growth, and skill requirements intelligence**Technology and Infrastructure Detection**: Website technologies, software platforms, and digital infrastructure analysisCase Study: Acxiom Corporation - The Data Intelligence Giant
Comprehensive Business Intelligence Operations
Acxiom Corporation represents one of the largest and most sophisticated data broker operations, maintaining profiles on virtually every business in the United States and millions of companies globally.
**Data Collection and Aggregation Platform**:
**Multi-Source Intelligence Gathering**:
**Government Data Integration**: Real-time feeds from federal, state, and local government databases**Commercial Partnership Network**: Data sharing agreements with 3,000+ companies and organizations**Web Intelligence Operations**: Automated monitoring of 500+ million websites and social media profiles**Transaction and Behavioral Monitoring**: Analysis of business transactions, purchasing patterns, and operational activities**Business Profiling and Analytics**:
**Company Profile Development**: Comprehensive profiles including financial status, operational capabilities, and competitive positioning**Employee and Executive Intelligence**: Detailed information about key personnel, compensation, and professional backgrounds**Relationship Mapping**: Analysis of business relationships, partnerships, and supplier networks**Predictive Modeling**: AI-driven analysis predicting business outcomes, financial stability, and market opportunities**Intelligence Products and Services**:
**LiveRamp Identity Resolution**: Connecting online and offline data to create comprehensive business and individual profiles**Audience Solutions**: Detailed customer and prospect intelligence for targeted marketing and sales**Risk and Compliance Intelligence**: Financial stability, regulatory compliance, and reputational risk assessment**Competitive Intelligence**: Market positioning, pricing strategies, and competitive advantage analysisData Distribution and Sales Operations
**Customer Segments and Use Cases**:
**Corporate Intelligence Customers**:
**Large Corporations**: Fortune 500 companies purchasing competitor intelligence and market analysis**Financial Services**: Banks, insurance companies, and investment firms buying risk assessment and credit intelligence**Marketing and Advertising**: Agencies and platforms purchasing audience intelligence and targeting data**Consulting and Professional Services**: Management consultants and advisory firms buying industry and competitive intelligence**Government and Regulatory Customers**:
**Federal Agencies**: Intelligence and law enforcement agencies purchasing surveillance and investigation data**Regulatory Bodies**: Financial and industry regulators buying compliance and risk monitoring intelligence**International Governments**: Foreign government entities purchasing economic and competitive intelligence**Municipal and State Governments**: Local governments buying business intelligence for economic development and taxation**Pricing and Revenue Models**:
**Subscription Intelligence Services**: Monthly and annual subscriptions for ongoing intelligence feeds**Custom Research and Analysis**: Specialized intelligence gathering and analysis projects**API and Data Feed Access**: Real-time access to intelligence databases and analysis platforms**Consulting and Advisory Services**: Expert analysis and strategic intelligence consultingLegal and Regulatory Compliance
**Privacy Law Navigation and Exploitation**:
**Regulatory Arbitrage Strategies**:
**Jurisdiction Shopping**: Strategic location of operations in states and countries with weak privacy protections**Data Processing Legal Basis**: Exploitation of "legitimate interest" and "public information" exemptions**Cross-Border Data Transfer**: International data sharing through legal loopholes and regulatory gaps**Industry-Specific Exemptions**: Utilization of financial services, journalism, and research exemptions**Compliance Theater and Minimal Protection**:
**Privacy Policy Complexity**: Deliberately complex and confusing privacy policies hiding extensive data collection**Opt-Out Procedures**: Difficult and ineffective opt-out processes designed to discourage data subject requests**Consent Manipulation**: Broad consent mechanisms covering extensive data collection and sharing**Data Subject Rights Obstruction**: Systematic delays and obstacles in responding to privacy rights requestsData Broker Industry Categories and Specializations
Financial Intelligence and Credit Data Brokers
**Business Credit and Financial Intelligence**:
**Major Financial Data Brokers**:
**Dun & Bradstreet**: Business credit reports, financial stability analysis, and risk assessment**Experian Business**: Commercial credit information, market intelligence, and business verification**Equifax Business**: Financial risk assessment, identity verification, and fraud detection**FICO**: Credit scoring, risk modeling, and financial analytics for business lending**Data Collection and Analysis Methods**:
**Payment Behavior Monitoring**: Analysis of business payment patterns, cash flow, and financial stability**Credit Application Intelligence**: Information from loan applications, credit inquiries, and financial submissions**Trade Reference Analysis**: Supplier and vendor payment relationships and performance**Financial Statement Analysis**: Revenue, profitability, and financial health assessment**Intelligence Products and Applications**:
**Credit Risk Assessment**: Probability of default, payment behavior prediction, and financial stability analysis**Market Opportunity Analysis**: Industry trends, market size assessment, and competitive landscape intelligence**Supplier and Partner Evaluation**: Due diligence information for business relationships and partnerships**Fraud Detection and Prevention**: Identity verification, suspicious activity detection, and risk mitigationProfessional and Employment Data Brokers
**Workforce Intelligence and Employee Monitoring**:
**Employee Information Aggregators**:
**ZoomInfo**: Professional profiles, contact information, and organizational intelligence**LinkedIn Sales Navigator**: Professional networking data, job changes, and career progression analysis**HireVue**: Candidate assessment data, interview analysis, and hiring intelligence**Checkr**: Background verification, employment history, and criminal record information**Data Sources and Collection Methods**:
**Social Media Mining**: Professional networking profiles, career updates, and employment changes**Resume and Job Application Databases**: Career history, skills assessment, and compensation information**Public Employment Records**: Government employee databases, salary information, and benefits data**Professional Association Memberships**: Industry affiliations, certifications, and professional development**Applications and Use Cases**:
**Recruitment and Hiring Intelligence**: Candidate sourcing, competitive hiring analysis, and talent acquisition**Employee Monitoring and Assessment**: Performance evaluation, flight risk analysis, and productivity assessment**Competitive Intelligence**: Key personnel tracking, executive movement analysis, and organizational structure intelligence**Sales and Marketing Targeting**: Contact identification, decision-maker analysis, and purchasing authority assessmentMarketing and Consumer Data Brokers
**Consumer Behavior and Marketing Intelligence**:
**Major Consumer Data Aggregators**:
**Epsilon**: Customer data management, behavioral analysis, and marketing intelligence**Merkle**: Customer relationship management, data analytics, and personalization intelligence**Neustar**: Identity resolution, data enrichment, and audience intelligence**TransUnion Marketing Solutions**: Consumer insights, behavioral analysis, and targeted marketing data**Business Application Data Collection**:
**Customer Database Analysis**: Purchase behavior, brand loyalty, and customer lifetime value assessment**Website and Digital Behavior**: Online activity monitoring, content engagement, and digital interaction analysis**Location and Mobility Data**: Physical store visits, travel patterns, and location-based behavioral intelligence**Social Media and Communication Analysis**: Brand sentiment, social influence, and communication pattern analysis**B2B Marketing Intelligence Applications**:
**Account-Based Marketing**: Target company identification, decision-maker analysis, and engagement optimization**Competitive Customer Analysis**: Competitor customer identification, retention analysis, and switching behavior**Market Segmentation and Targeting**: Industry analysis, company size assessment, and technology adoption patterns**Sales Intelligence and Lead Generation**: Prospect identification, buying signal detection, and sales opportunity analysisInteractive Data Broker Exposure Assessment
Business Intelligence Exposure Evaluation
Assess Your Company's Data Broker Profile:
Public Information Analysis (Rate exposure level 1-5, 5 = highest exposure):
□ **Corporate Registration and Filing Data**: Is your company information available through government databases and business registrations?
□ **Financial and Credit Information**: Do credit bureaus and financial data brokers have access to your business financial information?
□ **Professional and Employee Information**: Are your employees' professional profiles and career information aggregated by data brokers?
□ **Online and Digital Presence**: Do data brokers monitor and analyze your company's website, social media, and digital communications?
□ **Industry and Trade Association Data**: Is your company's participation in industry organizations and events tracked by intelligence services?
Competitive Intelligence Vulnerability:
□ **Supplier and Partner Relationships**: Can competitors access information about your business relationships and supply chain partners?
□ **Customer and Client Intelligence**: Do data brokers collect and sell information about your customer base and client relationships?
□ **Pricing and Market Strategy**: Are your pricing strategies and market positioning analyzed and sold to competitors?
□ **Technology and Infrastructure Intelligence**: Do data brokers analyze and report on your technology stack and operational infrastructure?
□ **Personnel and Organizational Intelligence**: Can competitors purchase detailed information about your employees and organizational structure?
Personal Professional Exposure Assessment
Individual Professional Profile Analysis:
□ **Professional Networking Data**: Are your career details, job changes, and professional relationships tracked by data brokers?
□ **Contact Information Aggregation**: Do data brokers collect and sell your business contact information and communication details?
□ **Compensation and Financial Information**: Is information about your salary, benefits, and financial status available through data brokers?
□ **Educational and Certification Data**: Do data brokers track your educational background, professional certifications, and training?
□ **Social Media and Digital Presence**: Are your social media profiles and digital communications monitored for professional intelligence?
Risk Scoring and Exposure Assessment:
**40-50 points**: Maximum exposure requiring immediate data broker opt-out and protection measures**30-39 points**: High exposure with significant competitive intelligence risks**20-29 points**: Moderate exposure requiring monitoring and selective protection measures**10-19 points**: Limited current exposure but vulnerable to increased surveillance**Below 10 points**: Low current exposure but should implement preventive protection measuresIndustry-Specific Data Broker Risks
**Technology and Software Companies**:
**Product Development Intelligence**: Data brokers tracking technology development, patent filings, and innovation cycles**Technical Personnel Monitoring**: Intelligence about key technical staff, skills, and career movements**Customer and User Data**: Analysis of technology adoption, usage patterns, and customer relationships**Competitive Technology Assessment**: Intelligence about technology stack, development tools, and operational systems**Healthcare and Pharmaceutical Companies**:
**Research and Development Intelligence**: Data brokers monitoring clinical trials, research activities, and drug development**Regulatory and Compliance Data**: Intelligence about FDA submissions, regulatory compliance, and approval processes**Medical Professional Networks**: Information about healthcare provider relationships and medical expertise**Patient and Treatment Data**: Aggregated health information and treatment outcome intelligence**Financial Services and Banking**:
**Regulatory Filing Intelligence**: Analysis of financial disclosures, regulatory submissions, and compliance reports**Customer and Asset Intelligence**: Information about customer base, asset portfolios, and financial performance**Risk and Credit Assessment**: Intelligence about lending practices, risk management, and financial stability**Competitive Market Analysis**: Data about market positioning, pricing strategies, and competitive performanceLegal Framework and Data Broker Regulation
United States Data Broker Regulatory Environment
**Federal Regulatory Limitations**:
**FTC Oversight and Enforcement**:
**Consumer Reporting Act (FCRA)**: Limited application to specific types of data brokers and credit reporting activities**Fair Debt Collection Practices Act**: Narrow focus on debt collection rather than comprehensive data brokerage**Telephone Consumer Protection Act**: Limited protections for unsolicited marketing communications**CAN-SPAM Act**: Basic requirements for commercial email communications without broader data protection**Sector-Specific Regulations**:
**Gramm-Leach-Bliley Act**: Financial services data protection with limited scope and enforcement**Health Insurance Portability and Accountability Act (HIPAA)**: Healthcare data protection with significant business exemptions**Children's Online Privacy Protection Act (COPPA)**: Limited protection for children's data with minimal business impact**Family Educational Rights and Privacy Act (FERPA)**: Educational record protection with extensive exemptions**State-Level Data Broker Regulation**:
**Vermont Data Broker Registration Law**:
**Registration Requirements**: Data brokers must register with Vermont Attorney General and disclose basic information**Transparency Obligations**: Limited disclosure requirements about data collection and sharing practices**Consumer Rights**: Basic rights to access and opt-out of data broker databases**Enforcement Limitations**: Minimal penalties and limited enforcement mechanisms**California Consumer Privacy Act (CCPA) Impact**:
**Business Data Limitations**: CCPA primarily focused on consumer rather than business data protection**Employee Data Exemptions**: Significant exemptions for employee and business-to-business data processing**Data Broker Disclosure**: Requirements for data brokers to disclose data collection and sharing practices**Opt-Out Rights**: Consumer rights to opt-out of data sales with limited business applicationEuropean Union Data Protection Regulation
**GDPR Impact on Data Broker Operations**:
**Consent and Legal Basis Requirements**:
**Explicit Consent**: Requirements for clear, specific consent for data processing activities**Legitimate Interest Assessment**: Strict standards for using legitimate interest as legal basis for data processing**Data Minimization Principles**: Limitations on data collection to necessary and proportionate purposes**Purpose Limitation**: Restrictions on using data for purposes beyond original collection justification**Data Subject Rights and Protections**:
**Right of Access**: Individual rights to obtain information about data processing and copies of personal data**Right to Rectification**: Rights to correct inaccurate or incomplete personal information**Right to Erasure**: Rights to deletion of personal data under specific circumstances**Right to Data Portability**: Rights to obtain personal data in machine-readable format**Enforcement and Penalties**:
**Significant Financial Penalties**: Fines up to 4% of annual global turnover for GDPR violations**Supervisory Authority Powers**: Data protection authorities with investigation and enforcement capabilities**Cross-Border Enforcement**: Coordination between EU member state regulators for comprehensive enforcement**Corporate Accountability**: Legal liability for organizations using data broker servicesTechnology Solutions for Data Broker Protection
Data Broker Opt-Out and Removal Services
**Automated Opt-Out Platforms**:
**Commercial Privacy Services**:
**DeleteMe**: Automated removal from major data broker databases with ongoing monitoring**Privacy Duck**: Comprehensive data broker opt-out and reputation management services**Reputation Defender**: Personal and business reputation protection with data broker removal**Kanary**: Real-time monitoring and automated removal from data broker platforms**DIY Data Broker Removal Tools**:
**Privacy Rights Clearinghouse Database**: Comprehensive list of data brokers with opt-out instructions**Electronic Frontier Foundation (EFF) Resources**: Legal information and tools for data broker opt-out**Consumer Reports Privacy Tools**: Guides and resources for data broker removal and privacy protection**State Attorney General Resources**: Official guidance and tools for data broker opt-out and protectionBusiness Intelligence Protection Systems
**Corporate Data Protection Platforms**:
**Enterprise Privacy Management**:
**OneTrust**: Comprehensive privacy management platform with data broker monitoring and opt-out capabilities**TrustArc**: Privacy compliance and risk management with third-party data broker assessment**BigID**: Data discovery and protection platform with external data broker monitoring**Privacera**: Data governance and protection platform with third-party data sharing controls**Competitive Intelligence Protection**:
**Reputation Management Services**: Professional reputation monitoring and competitive intelligence protection**Brand Protection Platforms**: Monitoring and protection against unauthorized use of business information**Intellectual Property Protection**: Legal and technical protection for proprietary business information**Employee Privacy Training**: Staff education about data broker risks and protection strategiesTechnology Infrastructure Protection
**Network and Data Security Solutions**:
**Information Security Platforms**:
**Data Loss Prevention (DLP)**: Technology preventing unauthorized disclosure of sensitive business information**Endpoint Detection and Response (EDR)**: Monitoring and protection against data exfiltration and unauthorized access**Identity and Access Management (IAM)**: Comprehensive access controls and authentication for sensitive business data**Security Information and Event Management (SIEM)**: Real-time monitoring and analysis of security events and data access**Communication and Collaboration Security**:
**Encrypted Communication Platforms**: Secure messaging and communication tools preventing data interception**Virtual Private Networks (VPN)**: Encrypted network connections protecting business communications**Secure File Sharing Platforms**: Protected document sharing and collaboration with access controls**Email Security Solutions**: Advanced email protection preventing data broker harvesting and surveillanceEconomic Impact and Business Implications
Cost of Data Broker Intelligence
**Business Impact Assessment**:
**Direct Financial Consequences**:
**Competitive Disadvantage**: Lost market opportunities due to competitor access to business intelligence**Pricing Pressure**: Reduced pricing power due to competitor knowledge of cost structures and strategies**Customer and Supplier Vulnerability**: Relationship damage from data broker intelligence about business practices**Employee Privacy Violations**: Legal liability and staff retention issues from employee data brokerage**Reputation and Brand Damage**:
**Privacy Perception Issues**: Customer and employee trust erosion due to data broker association**Competitive Intelligence Exposure**: Brand damage from public awareness of data broker surveillance**Legal and Regulatory Risk**: Compliance issues and legal liability from data broker relationships**Stakeholder Confidence Impact**: Investor and partner concerns about data protection and privacy practicesData Protection ROI and Business Value
**Investment in Privacy Protection**:
**Cost-Benefit Analysis**:
**Protection Service Costs**: Annual investment in data broker opt-out and monitoring services**Technology Infrastructure**: Investment in privacy-enhancing technologies and security systems**Legal and Compliance**: Professional services for privacy compliance and data protection**Employee Training and Education**: Staff development for privacy awareness and protection practices**Business Value Creation**:
**Competitive Advantage**: Protection of proprietary information and strategic intelligence**Customer Trust and Loyalty**: Enhanced brand reputation through demonstrated privacy commitment**Employee Satisfaction**: Improved staff retention and recruitment through privacy protection**Risk Mitigation**: Reduced legal liability and regulatory compliance risksGlobal Data Broker Regulation and Enforcement
International Privacy Law Development
**Emerging Global Privacy Standards**:
**Asia-Pacific Privacy Laws**:
**Australia Privacy Principles**: Enhanced privacy protections with data broker oversight and regulation**Singapore Personal Data Protection Act**: Comprehensive privacy law with business data protection requirements**Japan Personal Information Protection Law**: Privacy protection with international data transfer restrictions**South Korea Personal Information Protection Act**: Strong privacy rights with data broker registration requirements**Latin American Privacy Development**:
**Brazil Lei Geral de Proteção de Dados (LGPD)**: GDPR-inspired privacy law with data broker regulations**Argentina Personal Data Protection Law**: Comprehensive privacy protection with international recognition**Colombia Data Protection Law**: Enhanced privacy rights with business data protection requirements**Mexico Federal Data Protection Law**: Privacy protection with cross-border data transfer restrictionsEnforcement Trends and Regulatory Coordination
**International Cooperation and Coordination**:
**Cross-Border Enforcement Initiatives**:
**Global Privacy Assembly**: International coordination of privacy regulators and enforcement actions**OECD Privacy Guidelines**: International standards for data protection and cross-border data flows**Asia-Pacific Economic Cooperation (APEC) Privacy Framework**: Regional coordination for privacy protection and data broker regulation**International Association of Privacy Professionals (IAPP) Standards**: Professional standards and best practices for global privacy protection**Regulatory Technology and Innovation**:
**RegTech Solutions**: Technology platforms for privacy compliance and data broker monitoring**Artificial Intelligence Regulation**: AI governance frameworks affecting data broker operations and analytics**Blockchain Privacy Solutions**: Distributed ledger technology for privacy-preserving data sharing and protection**Privacy-Enhancing Technologies**: Technical solutions for data protection and privacy-preserving analyticsFuture of Data Brokerage and Privacy Protection
Emerging Technologies and Data Broker Evolution
**Next-Generation Intelligence Capabilities**:
**Artificial Intelligence and Machine Learning**:
**Predictive Business Intelligence**: AI systems predicting business outcomes, market opportunities, and competitive threats**Real-Time Analytics**: Instant analysis of business activities, market changes, and competitive intelligence**Automated Intelligence Gathering**: AI-driven data collection, analysis, and intelligence product creation**Cross-Platform Data Integration**: Advanced correlation of multiple data sources for comprehensive business intelligence**Internet of Things and Ubiquitous Monitoring**:
**Smart Building Intelligence**: IoT sensors in office buildings providing detailed business activity intelligence**Vehicle and Transportation Monitoring**: Fleet tracking and employee movement analysis for competitive intelligence**Supply Chain Intelligence**: IoT monitoring of logistics and supply chain operations for business intelligence**Environmental and Operational Intelligence**: Sensor data analysis revealing business operations and competitive informationPrivacy Protection Technology Development
**Advanced Privacy-Preserving Technologies**:
**Cryptographic Privacy Solutions**:
**Homomorphic Encryption**: Computing on encrypted data without revealing underlying information**Secure Multi-Party Computation**: Collaborative analysis without sharing raw data**Zero-Knowledge Protocols**: Verification and authentication without revealing sensitive information**Differential Privacy**: Mathematical techniques for privacy-preserving data analysis and sharing**Decentralized Privacy Platforms**:
**Blockchain-Based Identity Management**: Distributed identity systems with user control and privacy protection**Federated Learning Systems**: Machine learning without centralized data collection and aggregation**Personal Data Sovereignty**: Technology enabling individual control over personal and professional data**Privacy-First Business Intelligence**: Analytics platforms prioritizing privacy protection over data collectionConclusion: Reclaiming Control in the Data Broker Economy
The third-party data broker industry represents the largest threat to business privacy and competitive intelligence in the modern economy. **These companies operate a massive surveillance operation that systematically collects, analyzes, and sells comprehensive intelligence about businesses and individuals without meaningful consent or oversight.**
**The scale and sophistication of data broker operations exceed the intelligence capabilities of most governments, creating unprecedented risks for business privacy, competitive advantage, and individual autonomy.** Every business transaction, professional relationship, and organizational decision is monitored, analyzed, and potentially sold to competitors and other interested parties.
Critical Action Requirements
1. **Data Broker Awareness**: Understanding which data brokers collect information about your business and employees
2. **Comprehensive Opt-Out**: Systematic removal from data broker databases and ongoing monitoring
3. **Privacy-First Business Practices**: Implementing policies and technologies that protect against data broker surveillance
4. **Legal and Regulatory Advocacy**: Supporting comprehensive privacy legislation and data broker regulation
5. **Technology Investment**: Deploying privacy-enhancing technologies and security measures for data protection
**The future of business privacy depends on collective action to regulate, restrict, and ultimately eliminate the exploitative practices of the data broker industry.** Organizations that prioritize privacy protection will gain competitive advantages, while those that ignore data broker threats will face increasing risks and vulnerabilities.
**Your business intelligence and personal information are valuable assets that require active protection against systematic exploitation.** Every data broker profile, every intelligence report, and every surveillance operation represents a threat to your privacy, autonomy, and competitive position.
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