The Content AI Explosion
Marketing teams use AI for blog posts, social media, email campaigns, ad copy, and product descriptions. Average time savings: 60-70% per content piece. But ungoverned AI content can damage brand reputation.
Brand Safety Controls
Implement guardrails that enforce: brand voice consistency, competitor mention prevention, factual accuracy standards, legal disclaimer requirements, and inclusive language guidelines.
Workflow Integration
AI-generated content should flow through existing approval workflows. Integrate with tools like Notion, Confluence, and Google Docs. Add metadata tagging to distinguish AI-assisted from human-authored content.
Quality Standards
Set minimum quality thresholds: AI-generated headlines need 80%+ human editing, long-form content needs fact-checking, customer-facing copy needs legal review, and all content needs SEO optimization verification.
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